the world’s first beer

Pablo Beer

Pablo beer is made from the coca plant, with a kick. With imported coca leaves from Peru, we’ve made a low-alcohol beer (ALC 3.5%) to energize your day, evening, or night. A refreshing beer with a subtle but noticeable kick, low in calories and with no sugar.

3.5% alc. vol

no sugar

low carbs

coca leaves

pablo beer PHOTO contest

PABLOBEER images & sensations

Up for grabs: an underwater photography course in the Tremiti Islands. All you need is a photo and a sensation to tell.

1 – Take your photo: the can must be in the frame.
2 – Upload it as a JPG or PNG.
3 – Describe your sensation in a few lines.

The prizes: an underwater photography course in the Tremiti Islands for the 5 best authors, a T-shirt signed by Jeremy Vermolen – who created the recipe – for the top 50 in the ranking, and a guided brewery tour for the venue that sends in the most photos.

From 1 August to 15 December 2026. Free to enter, open to adults only. Photographs are selected by a jury, which also picks the winners.